One master brand. Five cohesive identities.
Client
CaryHealth
Year
2024
CaryHealth is a digital health platform with a growing suite of products — each needing its own identity while feeling unmistakably part of the same family.
CaryHealth itself is the master brand, represented by a clean wordmark without an icon. When the brand was being refreshed, Clair — their most important product at the time — was handed to an external agency, who established its visual language. My brief was to design the logos for the remaining four products: OneDash, CaryRx, OnLabel, and CaryConnect — all of them needing to feel like natural extensions of what the agency had created for Clair.
For each logo I created a custom icon from scratch and introduced subtle typographic details — small modifications to letterforms and spacing — that echo Clair's visual language without copying it. The result is a suite of logos that work independently and together: distinct enough to identify each product, cohesive enough to reinforce the master brand.
Scope of Work
One Grammar, Five Marks
Logo system
Every icon is built from the same parts — the same corner radius, the same stroke weight, the same sense of forward motion. The subject changes; the grammar doesn't. That's what lets five products read as one family.
